This article begins with a linear analysis making sure the reader understands each part of "The emerging profession - Sports Tourism Management". First each part is defined in its most basic singular form. From these words and definitions:
- "Profession - a group of people who provide a unique service to man kind" (3)
- "Sport" an institutionalized competitive activity that involves vigorous physical exertion or the use of relatively complex physical skills by individuals where participation is motivated by a combination of intrinsic and extrinsic factors." (5)
- "Tourism - The sum of the relationships arising from the interactions of tourists, business suppliers, host governments and host communities in the process of attracting and hosting these tourists and other visitors." (6)
we are able to begin to understand and identify how each discipline can be utilized and combined for greater impact in a location.
Next, in the article each institution is listed with its common areas of study and how they apply to each, and unsurprisingly have very similar characteristics such as: psychological/sociological, business, management, history, culture, philosophy and programme aspects. Today, most people watch and participate in some kind of sport or physical activity and they also desire to travel to events for an experience or social aspect. Sports and tourism are two of the biggest leisure activities, thus it seems like a natural fit. However on a larger scale, sport tourism has become its own institution, and provide the prospect of major financial development that cannot be matched on its individual components. Hosting events, is a major strategy in promoting not only the sport, but the city or location of use. Used properly, sport tourism can be used by cities as a growth strategy, where the money invested is worth the financial impact retained in the location after such events.
When planning for a sports event any location will have its strengths and weaknesses when. A SWOT Analysis (strengths, weaknesses, opportunities, and threats) should be constructed especailly if such location or personnel has never held such an event. Strengths should include proper climate, terrain and space depending on the size of the event. Weaknesses should be limited and addressed as efficiently as possible, however it is important not to neglect even the smallest short comings as it might negatively affect consumer experience and their desire to continue involvement. Opportunities include:
"Numerous positive economic impacts associated with sport - construction or renovation or facilities, creation of employment, cultural exchanges, specific services, regional awareness, and commercial activity." (9)
Adversely, threats include security issues such as terrorism and crowd control.
It must also be noted that sports tourism involves business tourism, separate of that related to sports, such as dining and activities to pass the time between such events. People either travel to participate in sports or travel to watch sports, regardless of the reason the constructs being put into place from this emerging profession "has established competency for the betterment of the affiliate professions & society."(11) In conclusion, the sport tourism profession can have a huge impact on the economy of a certain location. Thus, I believe that more locations should host more events regardless of size just to facilitate community growth and to show others what their city has to offer. The article was very straight forward and broke all the material down into very concise and easy to understand sections, the only problem I had was the data being decades old. While interesting I would like to see more recent numbers related to sports tourism as they would have more meaning to me, and my possible future in the profession.