Friday, January 27, 2017

Sports Law Guest Series - FIFA’s Treatment of Women #4

Policy Solutions
When discussing solutions with another stakeholder it is important to remember that compromise is the key to any successful negotiation. It is important to remember that both FIFA and Women’s soccer should have the same goal of promoting and growing the sport. Our original proposed solutions were based around the four primary issues referenced in this report. FIFA agreed with our proposal that all major World Cup Games for both men’s and women’s teams will only be played on grass and no longer artificial turf. If grass fields are unavailable then FIFA will be responsible for installing sod over the artificial turf, just as they currently do for the men’s teams. This will help improve the safety concerns of the players and prevent any future litigation on the issue. FIFA has also agreed to provide separate facilities, including lodging, to all teams competing in major World Cup matches in order to address privacy concerns. Fines will be imposed on any official within FIFA when caught making sexist remarks against female athletes. These fines will come with a minimum penalty of $5,000 and will be enforced at the highest level of the organization. Furthermore, FIFA will follow in the footsteps of the NFL and has agreed to interview a minimum of one female applicant for every position open within the organization. This was a compromise over installing a quota system that would promote women into approximately thirty percent of offices. Both of these initiatives will help to improve the discrimination and ethical issues within FIFA, while also giving women greater opportunities. FIFA has an interest in reforming there public image due to recent bribery scandals, and they know that this is a step in the right direction.

Unfortunately, compromises were not able to be made on every issue. FIFA believes that they pay female athletes enough based on revenue and viewership, and therefore have decided to let the courts decide this issue through the EEOC complaint.

In conclusion, the treatment of women within FIFA is unacceptable and needs to be fixed. Their actions have lead to inequality, unsafe work conditions, sexism, and a hindrance in the growth of the sport. FIFA should strive to build the sport for future generations instead of keeping it in the dark ages where women are treated less than men. This inequality can be seen at every level of the game and in the organization itself. Women are not paid or hired equally compared to men, they are forced to play on an unsafe fields that men would never be expected to play on, and the executives at FIFA refuse to take this serious with their own very sexist remarks. FIFA is in a transition period after recently being hit with numerous scandals, forcing them to rebuild and revamp the organization. With the recent ousting of the sexist Sepp Blatter it is imperative that the organization takes charge in fostering a new culture of equality among all. With this in mind my stakeholders have successfully negotiated policies to be implemented that will hopefully help lead this mission. Every individual deserves a voice and equal play deserves equal treatment.


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